Franchising as strategy for internationalization of Family Firms: an exploratory study


Family business is the most prevalent form of business thru out Latin America. Franchising has been a strategy used by many firms to expand domestically and internationally. Internationalization theories indicate that firms tend to expand to culturally close markets/countries. Family Business theories indicate that family firms have specific advantages in comparison with non-family firms. The purpose of this paper is to conduct a literature review about franchising family firms in Latin America to develop a theoretical model for their internationalization process using franchising.

Biografía del autor/a

Alexander Rosado-Serrano, Universidad de Puerto Rico

1)Universidad de Puerto Rico- Estudiante Doctoral en Comercio Internacional

2) Universidad Interamericana de Puerto Rico- Arecibo

Facultad a jornada parcial Ciencias económicas y administrativas- Programa Graduado y Subgraduado


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Cómo citar
Rosado-SerranoA. (2017). Franchising as strategy for internationalization of Family Firms: an exploratory study. Neumann Business Review, 3(1), 145-165.